This Is An Important Week

Hope you had a well rested weekend because; there is something we need to do this week.

We are close to end of quarter and its critical to review the Budgeted Revenue.

If you have a really long budget. Do this for the top 10% of Budgeted Revenue line items.

To Start With

Before you meet with business development, ask your data team to prepare a Budget vs Actuals and %; for each line item of your Budgeted Revenue. Then have it sorted by Budget highest to lowest.

P.S. Also try with Revenue sorted by highest to lowest.

Tell Your Biz Dev Team

“Not here to point fingers — but I want to understand what’s really going on so we can course-correct for Q2; and we can course-correct fast.“

For Each Line Ask

What happened? e.g., Launch delay pushed expected Jan revenue into Feb.

Is it expected to continue? Yes – trending below pace or No – its a timing issue.

Who owns this line? e.g., Jacob (Category Sales Lead)

What’s the Q2 game plan? e.g., Double down on outreach; shift budget from underperforming region.

Revenue Tag System [To Prepare For Q2] 

Add a new column on your Budget vs Actuals sheet — Add ONLY ONE Q2 tag per line item (after careful review, ofcourse).

Remember, if you have too many line items in your budget, start with the top 10% of your Budgeted Revenue.

Inform The Team

Summarize in 5 lines or less:

Update your Q2 forecast based on what’s real, not what’s hoped for.

You will be shocked how much this helps you in Q2.