The Missing Piece in Your Marketing Budget

Amazon is a pioneer in RPV; setting a gold standard in showing the world how to use it.

You need to deploy your marketing dollars smartly. Revenue per Visitor (RPV) lets you do exactly that.

With RPV you know what channels are working well and the ones draining your budget.

Find out what the average RPV is for each marketing channel. Here’s an example:

• Google Ads: 5,000 visitors, $15,000 in revenue → RPV = $3/visitor

• Facebook Ads: 2,000 visitors, $12,000 in revenue → RPV = $6/visitor

Even though Google Ads bring in more visitors and revenue, Facebook Ads generate twice the Revenue Per Visitor. You can also factor in costs, attribution and margins to further refine your decision.

RPV is the simplest path to higher returns.

Double down on the right channel and cut the deadweight.

Your Backroom Powerhouse, Now A Play Button Away