The best leaders challenge their teams. Using data is the perfect way to do it.

Use data to disrupt:

• Comfort zones

• Gut instincts

• Past experiences

• Surface-level understanding

• Widely accepted assumptions

• Operating in blind spots

And Then:

• Call out the gaps. Cash from closed deals not hitting the bank, higher revenue but declining profitablity, higher ad spend but lower ROI

• Make it personal. "If this number doesn’t improve, what’s your plan?" Then watch the room shift.

• Refuse to let them settle. Comfort is the enemy of progress. Data keeps teams sharp, accountable, and relentless.

The best teams don’t fear tough numbers—they demand them.

Are You:

• Challenging your team with data, or just validating their comfort zone?

• Using data to spark tough conversations or to avoid them?